More than half of consumers dissatisfied with mobile retail experiences: Adobe
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
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Bud Light uncaps mcommerce for foray into smart home appliances
Anheuser-Busch?s Bud Light brand is uncapping its foray into smart home devices with a Wi-Fi-enabled refrigerator, allowing consumers to control the appliance?s interior temperature and order beer for home delivery via a complementary mobile application.
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20th Century Fox ties mobile ticketing to gaming and wearables
Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms.
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Element Hotels fluffs up hotel stays for Fitbit challenge participants
Starwood Hotels and Resorts? Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones.
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