ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mcommerce sales to reach $142B in 2016: Forrester - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
Please click here to read the entire story on Mobile Commerce Daily

Top 10 mobile-offline activations from Q3
Starbucks, Dunkin? Donuts and McDonald?s are making headway in merging mobile into real-world retail experiences, minimizing the gap between the digital space and bricks-and-mortar while bringing mobile ordering, discounts and shopping companions to the forefront.
Please click here to read the entire story on Mobile Commerce Daily

Realtor.com opens door to mobile search via express app for homebuyers
Move Inc.?s realtor.com is angling for mobile search to become an integral sales aid as it rolls out the Express Home Search app, which enables users to scout potential properties by using 3D maps, school search and a streamlined interface.
Please click here to read the entire story on Mobile Commerce Daily

How mid-size pizza chains leverage mobile loyalty to starve off bigwigs
A heaping of smaller to mid-size pizza brands are leveraging mobile loyalty and geofencing to attract more consumers and their taste buds during National Pizza Month in October, proving that rewards programs are paramount in starving off competition from heavyweights such as Pizza Hut and Domino?s.
Please click here to read the entire story on Mobile Commerce Daily