Target?s Cartwheel 2.0 taps latest mobile best practices to drive conversions
Target has released version 2.0 of its popular Cartwheel iPhone application with a forward-looking approach to delivering shopping shortcuts and personalization.
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Victoria?s Secret builds fashion show frenzy via Instagram-enabled coupon
Victoria?s Secret is inviting customers to partake in a social-enabled fashion show party on November 10 by asking for a ticket in stores snapping a photo with the ticket and uploading it on Instagram in exchange for a $10 coupon.
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How Visa bets on connected moms to drive mobile payments
As Visa continues to evangelize its mobile payment platform, Visa Checkout, the brand has seen strong support from connected moms, who can quickly take an offer viral.
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SMS crucial for bringing in holiday foot traffic for retailers
Retailers who fail to implement a text program will miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.
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