How some retailers drive one-quarter of traffic from social media: report
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.
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Taubman malls gear up for holiday shoppers with beacon expansion
Taubman Centers is partnering with an in-mall retail solution to deploy beacons at four new shopping malls, capitalizing on the 20 million offers viewed by customers within the StepsAway mobile application so far.
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Vanity taps beacons to swing open dressing room rewards
Women?s retailer Vanity is joining forces with mobile shopping companion shopkick to offer customers rewards for visiting the dressing room, a tactic which other brands may leverage to ramp up in-store sales.
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