Victoria?s Secret, Express use exclusive SMS giveaways to forge lasting relationships
Specialty apparel retailers Victoria?s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.
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Old Navy hops on mobile donation bandwagon via charitable social campaign
Gap Inc.?s Old Navy is unzipping consumers? holiday shopping excitement via its annual Overnight Millionaire sweepstakes and a social media-enabled donation campaign to celebrate good deeds during one of the most charitable seasons.
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Airbnb upgrades digital platforms to place bigger focus on hosts
Hospitality brand Airbnb is further personalizing the mobile and online experience for hosts via a slew of new features, including competitive pricing and hosting toolkits.
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New Orleans, Chicago drive commuter convenience with mobile ticketing
Mobile ticketing for public transportation continues to gain steam, with New Orleans having recently launched a citywide program and Chicago dipping its toes in the water by letting commuter rail riders use tickets on their smartphones.
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