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Retailers give thanks for smartphone shoppers during holiday weekend - Mobile Commerce Daily

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Retailers give thanks for smartphone shoppers during holiday weekend
Store traffic and desktop-only shopping journeys both took a hit over the Thanksgiving weekend, but strong smartphone-driven browsing and purchasing left retailers feeling thankful anyway.
Why pre-shopping on mobile predates in-store purchases
While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companions with which customers can conduct product research and comparisons.
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Millennials believe tech giants will replace traditional banks: report
A growing number of millennials believes that giants in the technology industry, such as Google and Apple, will one day overthrow traditional financial institutions? stronghold on mobile thanks to their innovative approaches, according to a Fintonic report.
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NY&Co eyes store card integration for in-app loyalty, payments play
Following a recent update to its mobile Web site, specialty apparel retailer New York & Company has set its sights on integrating its private label rewards card into a revamped mobile application to better meet the needs of how its customers are shopping.
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