Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
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Express spotlights in-app merchandising with fully native product pages
Apparel retailer Express continues its efforts to fashion a best-in-class mobile shopping application with a recent update that unveils fully native product pages.
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Girl Scouts takes bigger bite of mcommerce with revamped app
Girl Scouts of the USA is building on a previously unveiled digital initiative via a new mobile application that complements the organization?s Web site with tools designed to boost sales of its famous cookies.
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Harry & David focuses on mobile search to drive local sales
Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.
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