Macy?s exec: Mobile shopping behavior evolves to embrace purchasing
NEW YORK ? An executive from Macy?s at the NRF 105th Annual Convention & Expo detailed how mobile disruption continues to shape commerce, with the retailer not only seeing a surge in traffic on these devices during the holidays but also a jump in sales, suggesting that customers are becoming more comfortable with purchasing on smaller screens.
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Belk?s beacon-powered push notifications yield higher customer engagement
NEW YORK ? A Belk executive at the NRF 105th Annual Convention & Expo said the retailer is conducting tests in the mobile messaging space by sending relevant content and coupons to shoppers? smartphones, showcasing the potency of beacons for department stores.
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Panera ladles out plans to integrate loyalty with Apple Pay
NEW YORK ? A Panera Bread executive at the NRF 105th Annual Convention & Expo revealed how the quick service restaurant marketer is planning to integrate its popular loyalty program with Apple Pay, following success with early adoption of the payment service.
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True Religion?s endless aisle Apple Watch app reimagines in-store engagement
Retailer True Religion?s Apple Watch application enables store associates to easily sift through various sizes, styles and colors of jeans to find what a shopper might like and then send the image to a monitor so the item can be easily inspected and then purchased via an on-screen bar code.
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