HSN?s loyal customers spend more when engaged on multiple platforms
NEW YORK ? An executive from HSN at Mobile Marketer?s Mobile FirstLook: Strategy 2016 said that a strategy to create loyal customers by urging new shoppers to download its application proved ineffective as these consumers are not connected enough to the HSN brand.
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Overstock.com taps one-hand ergonomics to update checkout
NEW YORK ? Two Overstock.com executives at Mobile Marketer?s Mobile FirstLook: Strategy 2016 discussed how the online retailer leverages one-hand ergonomics to modernize checkout experiences with larger forms, swiping gestures and contextual keyboards.
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Big chain retailers drive mobile-order revolution, in turn growing GrubHub
An executive from GrubHub at the Mobile FirstLook: Strategy 2016 explained that the growing adoption rate of mobile delivery caused by big name retailers have paved the way for consumers to take to GrubHub?s service.
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American Express exec: Serve?s prepaid users over-index on some mobile app features
NEW YORK ? An American Express executive at Mobile Marketer?s Mobile FirstLook: Strategy 2016 discussed several challenges and benefits from building mobile solutions for unbanked and underbanked consumers, including millennials.
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