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Sephora’s Virtual Artist brings augmented reality to large beauty audience - Mobile Commerce Daily

sephora

Sephora’s augmented reality feature allows users to virtually test lipsticks in its app

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Sephora’s Virtual Artist brings augmented reality to large beauty audience
In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
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Macy’s rings up 3D Touch, new Apple Watch features
Macy’s is angling for strong first-quarter mobile sales with the implementation of 3D Touch into its iOS application, as well as new shopper-friendly features for Apple Watch owners.
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Amazon Restaurants rolls out in Chicago, further diluting mobile delivery
Amazon Prime subscribers in Chicago will now be able to order from mom-and-pop shop restaurants through the mobile application, in the latest step by the ecommerce giant to corner the delivery market.
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Tag Heuer puts a face to watch displays through ambassador project
Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.
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