McDonald?s 7M app downloads highlights effectiveness of relevant incentives
During this week?s earnings call, McDonald?s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.
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Los Angeles is latest big city to embrace mobile ticketing
Southern California?s commuter rail service Metrolink is the latest public transit system to board the mobile ticketing train, as the transportation industry as a whole moves towards untethered digital systems.
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JetBlue flies in MasterPass to cement more mobile bookings
JetBlue is buckling in MasterCard?s MasterPass platform as it ramps up to maximize sales made via the airline?s mobile application, showcasing the necessity of offering travelers multiple payment options.
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Rainbow Shops plans mobile app for deeper customer connections
Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.
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