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Mobile?s influence on offline sales continues to grow: Forrester - Mobile Commerce Daily

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Mobile?s influence on offline sales continues to grow: Forrester
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
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Taco Bell ramps up secret product launch through mobile pre-order
Taco Bell is pairing the lure of mystery with the Super Bowl?s substantial reach in a campaign that prompts users to pre-order a not-yet-unveiled new product through a mobile-optimized platform.
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Disney, Lionsgate think future-first with mobile ticketing app investment
The Walt Disney Company and Lionsgate are two of the studios making a hefty investment in mobile application Atom Tickets, proving that the potency of smartphone-enabled ticketing will continue to skyrocket this year.
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Bojangles brings social media followers on journey to Super Bowl
Fast food retailer Bojangles is hoping to drive sales ahead of this year?s Super Bowl through a publicized road trip to support the Carolina Panthers, during which fans can request a stop in their town through social media.
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