Visa?s open APIs signal battle against Silicon Valley payment platforms
Visa?s new developer platform, which offers third-party companies the ability to sift through hundreds of commerce-related APIs, indicates the brand?s desire to one-up its competitors in the mobile payments space by creating a massive network of partnerships.
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How the Super Bowl gave retailers a mobile-enabled sales touchdown
Mobile commerce opportunities were rife during this year?s Super Bowl, with retailers such as Dick?s Sporting Goods serving relevant content to football fans via branded cross-partnerships, beacons and shoppable commercials.
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WeChat disperses mobile money to Times Square revelers via Bluetooth
WeChat is bringing the Chinese custom of Lucky Money to New York pedestrians, enabling Times Square passersby to shake their smartphones in front of the billboards and have digital money placed in the messaging application?s mobile wallet.
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Mobile commerce week in review: Opportunities, challenges in offline sales
The significant opportunities as well as the ongoing challenges from mobile?s influence on offline sales was the big story last week in mobile retail. For the full analysis, watch this video.
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