Sephora uncaps color-correcting product sales via interactive mobile quiz
Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating under-eye circles before inviting them to shop these items on the retailer?s mobile site.
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Staples promises consumer-grade mcommerce innovation for office supplies
Staples is giving a sneak peek today of a new purchasing platform designed to make it easy for employees to order supplies via SMS, email and an application as they walk around the office, part of a broader rebranding for its business-to-business division.
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Capital One delivers credit check app for on-the-go financial management
Capital One is overhauling its credit tracking service with a mobile-first approach via a new application that allows users to check and understand their credit scores while on the go, a response to the fact that majority of the use for the previous service came from smartphone users.
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QuickChek heats up convenience and sales with mobile ordering app
QuickChek is raising the stakes in its competition with other convenience store chains such as 7-Eleven by finally rolling out a mobile ordering application for 142 locations in New Jersey, New York and Long Island.
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