ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Applebee?s boosts convenience of mobile ordering with curbside pickup - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

Applebee?s boosts convenience of mobile ordering with curbside pickup
Casual dining chain Applebee?s is making ordering the focal point of a revamped mobile application that includes curbside pickup, advance ordering, scheduled orders and easy payment via saved credit, debit and gift cards.
Please click here to read the entire story on Mobile Commerce Daily

Hulu encourages app downloads with virtual reality, other nontraditional methods
NEW YORK ? The biggest challenge in driving application downloads lies in finding unique experiences that drive interest while avoiding traditional cost-per-acquisition methods, according to an executive from Hulu at the 2016 IAB Mobile Marketplace.
Please click here to read the entire story on Mobile Commerce Daily

Fandango expands reach of mobile tickets with scanner-free, swipeable option
In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film.
Please click here to read the entire story on Mobile Commerce Daily

Hyper-contextual local ads can help secure an ROI victory: Weather Co. exec
NEW YORK ? A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers? purchasing mindsets.
Please click here to read the entire story on Mobile Commerce Daily