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Starbucks? latest mobile win stars customized app home page, loyalty integrations - Mobile Commerce Daily

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Starbucks? latest mobile win stars customized app home page, loyalty integrations
To supplement the launch of its revamped rewards program ? which enables members to redeem deals via the Mobile Order & Pay platform ? Starbucks is rolling out a redesigned application that showcases content personalized to each user, a first for the digitally savvy brand.
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Loft unzips shoppable looks, social media guide via canine-supported partnership
Ann Inc.?s Loft is continuing its celebrity-supported sales blitz through a collaboration with Instagram star Chloe the Mini Frenchie, enabling fans to watch a mobile video featuring the four-legged star, shop ideal looks for pet-related events and access tips for achieving social media stardom.
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Sonic?s recipe for Coachella blends impulse buys and Instagram imagery
Sonic Drive-In is making a bold move with a sponsored Instagram campaign for which it developed a photogenic product that is being paired with a shop now button to target Coachella attendees.
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Regal Cinemas reels in sales via social-enabled mobile ticketing options
Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets.
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