Will chatbot, Snapchat popularity push branded apps to the wayside? - Mobile Commerce Daily
Will chatbot, Snapchat popularity push
branded apps to the wayside?
With mobile messaging chatbots and social media marketing opportunities rushing
to the forefront of marketers? minds, standalone commerce applications may only
prevail for brands with the wherewithal and audience size to maintain ongoing
support.
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NY&Co sees 44pc increase in mobile
conversions with revamped shopping site
In a reflection of the need for apparel retailers to continuously refresh their
shoppable content on digital channels, New York & Company experienced a 44
percent increase in mobile conversions over the past year after implementing a
self-service content marketing platform into its mobile site.
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Mobile commerce week in review: In-store
inspiration
Strategies for engaging in-store shoppers move beyond me-too to inspired as
merchants take a more personalized approach for their customers. Watch this
video for the full analysis.
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How to maximize sales with mobile search on
Amazon: report
Retailers taking to Amazon for selling opportunities should focus on optimizing
their product titles for mobile with less than 74 characters, as these items
sell the most, according to research from Ripen eCommerce.
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