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Will chatbot, Snapchat popularity push branded apps to the wayside? - Mobile Commerce Daily

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Will chatbot, Snapchat popularity push branded apps to the wayside?
With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers? minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.
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NY&Co sees 44pc increase in mobile conversions with revamped shopping site
In a reflection of the need for apparel retailers to continuously refresh their shoppable content on digital channels, New York & Company experienced a 44 percent increase in mobile conversions over the past year after implementing a self-service content marketing platform into its mobile site.
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Mobile commerce week in review: In-store inspiration
Strategies for engaging in-store shoppers move beyond me-too to inspired as merchants take a more personalized approach for their customers. Watch this video for the full analysis.
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How to maximize sales with mobile search on Amazon: report
Retailers taking to Amazon for selling opportunities should focus on optimizing their product titles for mobile with less than 74 characters, as these items sell the most, according to research from Ripen eCommerce.
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