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Eileen Fisher plants discount in mobile-optimized Earth Day style quiz - Mobile Commerce Daily

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Eileen Fisher plants discount in mobile-optimized Earth Day style quiz
Eileen Fisher is digging up sales this weekend by rolling out an Earth Day-inspired style quiz via Instagram, enabling consumers to answer several questions to receive a discount toward a future purchase and a chance to win a $1,000 shopping spree.
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Shoppers browse and purchase from same device, increasingly a smartphone: report
While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.
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Forever 21 drives in-store sales with convenient scannable Twitter coupon
Forever 21 is attempting to drive in-store sales through social media by sharing a digital coupon with Twitter followers, who can redeem the discount at bricks-and-mortar locations by scanning their mobile screens.
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Kohl?s taps trendy social media content to drive handbag sales
Kohl?s is ramping up sales for a new handbag collection by leveraging social influencers and handing out free samples in New York, encouraging women to show off their personal take on accessorizing with the bags.
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