Victoria?s Secret unclasps instant add-on promotional codes for mobile shoppers
Victoria?s Secret is combating shopping cart abandonment by enabling its mobile site shoppers to tap a button that lets them instantly add a valid promotion to their shopping carts, eliminating the need to manually type in discount codes on the checkout page.
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Philly Pretzel Factory fuels sales by leveraging Facebook?s election chatter
Philly Pretzel Factory is driving sales during National Pretzel Day ? coinciding with the Pennsylvania presidential primary ? by inviting consumers to share photos of pretzels made in the top candidates? likeness on Facebook, showcasing how brands are increasingly tying in their sales strategies with current events.
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Wayfair bolts down in-app gift card purchases, personalized browsing
Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.
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Mercedes illustrates importance of car care with grooming comparison
German automaker Mercedes-Benz is proving it knows how to make an impression when it matters.
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