EBay exec: Mobile innovation enhances transactions, research capabilities for customers
NEW YORK ? An eBay executive at Forrester?s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.
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JetBlue?s dynamic ads drive sales with real-time updates to targeted consumers
NEW YORK ? A JetBlue executive at Forrester?s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights.
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How MGM Resorts leverages in-room tablets to fuel impulse purchases
NEW YORK ? An MGM Resorts executive at Forrester?s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.
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Barneys? ?endless aisle? approach supported by beacons, personalization
Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.
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