Messaging is the most important part of mobile strategy: Forrester analyst
NEW YORK ? A Forrester analyst at Forrester?s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.
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Brand trust comes from proving yourself to consumers: Southwest Airlines
NEW YORK ? A Southwest Airlines executive at Forrester?s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.
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How Rent the Runway?s in-app push notifications combat lost conversions
NEW YORK ? A Rent the Runway executive at Forrester?s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application ? combined with a heavy SMS push ? to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.
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Sponsored content to amend future advertising challenges for buyers, sellers
No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers? total marketing budgets in two years, according to a new report by Accenture.
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