JCPenney spins millennial-friendly major appliance sales with in-app purchasing
JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain?s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.
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McDonald?s builds local push on mobile via teacher appreciation incentives
A number of regional McDonald?s chains are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.
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Mobile payments lag in travel sector, tablets still a big driver
While 32 percent of overall online payments were made on a mobile device in the first quarter of 2016, in the travel sector, the share drops to 15 percent, pointing to the significant opportunity for airlines and hotels to extend the reach of smartphones in the travel experience, according to a new report from Adyen.
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Alex and Ani unclasps omnichannel Mother?s Day push on Instagram
Alex and Ani is continuing its omnichannel shopping strategy with ads on Facebook and Instagram promoting an in-store gift-with-purchase offer and featuring a Mother?s Day-themed video and a button that clicks through to a store locator for convenience.
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