Citibank commits to beacons after merchants give the technology a thumbs-up - Mobile Commerce Daily
Citibank continues to pave the way for mobile banking by deploying beacons at select Manhattan branches, enabling customers to enter ATM lobbies during off-hours without a card and to receive personalized, location-based messages.
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Beacon data predicts store visits,
supporting timely offers
The use of beacons is extending beyond delivering in-store promotions to
predict when a shopper is most likely to visit a store so an offer can be sent
in advance, resulting in a verified sales lift, according to new data released
today by inMarket and Crescendo Collective.
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Auntie Anne?s brings mobile gift cards to consumers, promoting
shareability
Auntie Anne?s is angling for higher sales via a collaboration with digital
gifting service Yiftee, enabling consumers to purchase mobile gift cards and
send them to friends via SMS, email or Twitter, underscoring quick service
restaurant marketers? potential to capitalize on social shareability.
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Small
NJ merchants drive cross-selling opportunities via beacons
A group of small merchants in New Jersey is leveraging beacons and a mobile
application to deliver relevant offers to customers at nearby businesses,
driving cross-selling opportunities.
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