How Snapchat?s millennial-friendly content complements mobile ticketing
Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application?s commerce-driving opportunities.
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Victoria?s Secret shreds catalog as millennials increasingly go mobile
L Brands, the parent company of Victoria?s Secret, recently announced its decision to eliminate the lingerie brand?s catalog, reflecting a desire to save printing and mailing costs as its target audience of millennials spends more time browsing on mobile.
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Sephora cultivates insight and Kik followers in interactive quiz
Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
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CVS bets on mobile-optimized ereceipts to expand in-store digitization
CVS Pharmacy is bringing a more streamlined digital focus to its in-store offerings while beefing up its loyalty memberships by enabling ExtraCare Rewards members to receive mobile-optimized digital receipts via email.
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