How can retailers recondition consumers? mobile price comparison shopping habits?
Despite growing numbers of shoppers engaging in smartphone-enabled price comparisons, retailers may be able to gradually wean them off this behavior by connecting all digital assets to in-store experiences and developing mobile content that meets customers? needs.
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Staples? new app feature raises in-app interactive store maps? profile
Staples is further bridging the gap between physical and digital shopping experiences by piloting a new in-application feature that enables users to leverage an interactive store map to locate products more quickly, tapping a rising trend used by other major retailers such as Target.
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Moosejaw hikes up mobile sales with VR-enabled shopping app
Sportswear retailer Moosejaw is taking advantage of VR commerce by rolling out a triple-threat virtual reality application, allowing consumers to experience a slew of outdoor activities, participate in mobile contests with shareable results and shop featured products.
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