Gap unzips summer sales with mobile passport for earning badges, winning prizes - Mobile Commerce Daily
Gap unzips summer sales with mobile passport for earning badges,
winning prizes
Gap is tightening the seams on sales this summer with a 100-day long sweepstakes
encouraging customers to complete daily selfie challenges to earn badges using
a mobile-optimized passport feature and potentially win prizes.
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Smartphone-reliant shoppers would buy more with in-store mobile
tools: report
A new segment of shopper is emerging who uses mobile devices more frequently
and represents the greatest opportunity to increase revenue via a focused
mobile in-store strategy, according to a new report from DMI.
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Wingstop soars with conversational commerce via chatbot initiative
Conversational commerce continues to grow with chicken wing restaurant chain
Wingstop the latest to introduce an ordering option through Twitter and
Facebook Messenger, bringing its products to where consumers are spending time.
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Sodexo introduces mobile ordering to 25pc of college campuses
Food service company Sodexo is leveraging a partnership with the Tapingo
application to deploy mobile ordering options to more than 850 colleges
nationwide, a move that could transform the format of campus dining programs in
the near future.
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