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How brands can conquer Apple Watch retailing via coupons, loyalty: report - Mobile Commerce Daily

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How brands can conquer Apple Watch retailing via coupons, loyalty: report
Although the art of purchasing via Apple Watch applications has not yet reached its zenith ? with 24 percent of consumers wary of making impulse buys on the wearable ? retailers can fuel sales by offering in-store shoppers easy access to coupons and loyalty programs, according to a GPShopper report.
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Shell brings Chase Pay to its gas stations, fueling rewards signups
Shell Oil Company is the latest to adopt Chase Pay in a long-term agreement that brings mobile payments to its pumps, boosting convenience for consumers while promoting mobile rewards signups.
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J. Crew unbuttons gender-specific sales push via menswear-only Instagram account
J. Crew is attempting to direct more consumers? attention toward its menswear line by introducing the J. Crew Men?s Instagram account, which enables followers to browse new and classic apparel and accessories before clicking the link in its bio to purchase must-have items.
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Branding Brand acquires Waysay, bringing chat feeds to retailers? apps
With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey.
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