Kohl?s spurs impulse purchases with in-app voice search
Kohl?s is cementing its status as an early adopter of mobile technologies by integrating voice search functions into its application, enabling users to skip browsing hundreds of inventory items and find products more easily, potentially resulting in greater impulse buys.
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Target makes personalization offers more visible in Cartwheel update
Target?s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile.
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Giant Eagle soars on mobile, digital experiences in omnichannel shopping push
Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management.
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Plato?s Closet messages loyal, potential customers via flok?s merchant network
Plato?s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.
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