Starbucks heats up awareness for summer drinks via themed Snapchat lenses
Starbucks is keeping its chilled drinks at the forefront of consumers? minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.
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Wells Fargo?s new credit card comes with mobile-enabled tracking
Wells Fargo has launched a new Visa credit card that focuses on cash rewards and includes a mobile-enabled online banking feature for on-the-go account management, driving purchases and credit card use.
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Regal Cinemas? in-app ticket sales jump with loyalty integration
Regal Cinemas turned its mcommerce application into the highest volume driver of ticket sales after integrating the movie theater chain?s loyalty program.
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Iman Cosmetics, Cover FX match users to products through selfies
Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.
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