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Shopping apps slim down, running risk of inhibiting experience - Mobile Commerce Daily

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Shopping apps slim down, running risk of inhibiting experience
Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
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PREIT taps mall-wide mobile loyalty for greater personalization
Shopping mall company Pennsylvania Real Estate Investment Trust is the latest to adopt a mobile rewards program via the Spring platform, which allows shoppers to earn points from all retailers within the organization?s malls.
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Frontier Airlines soars through mobile transactions with tablet POS
Frontier Airlines is modernizing its in-flight services by equipping flight attendants with tablets and a mobile point-of-sale system that creates a faster and more convenient checkout process.
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Mobile commerce in review: A sticky situation
Retailers are casting around for the best way to make their shopping apps stickier with no single approach winning out at the moment. Watch this video for the full analysis.
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