Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping - Mobile Commerce Daily
Banana Republic Factory pilots mobile
loyalty, chat to enhance in-store shopping
Banana Republic Factory is testing a mobile rewards program called Perks! at 40
stores to enhance the in-store shopping experience by engaging with customers
via digital loyalty, chat and AI.
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Forrester analyst: Simplified, speedy
experiences trump optimizing for conversions
NEW YORK ? Two analysts at Forrester?s CXNYC 2016 advised brands to follow a
series of guidelines for optimizing mobile engagement and driving revenue ?
such as simplifying tasks, avoiding taunting error messages and removing
unnecessary steps ? instead of focusing solely on conversion rates when testing
new features.
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Alleviating
pain points is key in optimizing the customer experience: Citibank exec
NEW YORK ? A Citibank executive at Forrester?s CXNYC 2016 detailed how the bank
sought to determine all the pain points for customers and discovered a need for
payment account setup on mobile, which quickly accounted for 35 percent of
signups after the fix.
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Oak
Labs exec: Touchscreen fitting rooms revamp retail experiences
NEW YORK ? An Oak Labs executive at Forrester?s CXNYC 2016 revealed how major
retailers including Ralph Lauren are transforming their fitting room
experiences with interactive touchscreens, displaying the fluid way in which
mobile-enabled technology can integrate into a bricks-and-mortar storefront.
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