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Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping - Mobile Commerce Daily

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Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping
Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.
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Forrester analyst: Simplified, speedy experiences trump optimizing for conversions
NEW YORK ? Two analysts at Forrester?s CXNYC 2016 advised brands to follow a series of guidelines for optimizing mobile engagement and driving revenue ? such as simplifying tasks, avoiding taunting error messages and removing unnecessary steps ? instead of focusing solely on conversion rates when testing new features.
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Alleviating pain points is key in optimizing the customer experience: Citibank exec
NEW YORK ? A Citibank executive at Forrester?s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.
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Oak Labs exec: Touchscreen fitting rooms revamp retail experiences
NEW YORK ? An Oak Labs executive at Forrester?s CXNYC 2016 revealed how major retailers including Ralph Lauren are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile-enabled technology can integrate into a bricks-and-mortar storefront.
Please click here to read the entire story on Mobile Commerce Daily