Amazon makes it harder for retailers to ride Prime Day?s coattails
Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.
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Boots uncaps IBM?s inventory-based analytics platform for iOS shopping app
British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM?s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews.
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EBay asks users what deals they want, enhancing targeting capabilities
EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer?s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.
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Tasty Burger, Fasten partner to drive Boston customers to store locations
Boston?s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.
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