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QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge - Mobile Commerce Daily

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QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge
With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging.
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Hotwire accommodates evolving travel behaviors with post-midnight mobile booking
Hotwire is onboarding several new features into its mobile application to better suit consumers? needs after identifying some of their typical travel habits, enabling users to book hotel rooms after midnight, choose a bed type when making reservations and secure one-way car rentals.
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BeddingStyle.com sees 28pc mobile revenue jump thanks to search optimization
BeddingStyle.com saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results.
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Mobile commerce in review: Keeping it simple
Merchants who get bogged down by mobile?s complexity are hurting conversions. Watch this video for the full analysis.
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