Macy?s adds in-store mode to app, solidifying hyperlocal strategy - Mobile Commerce Daily
Macy?s adds in-store mode to app,
solidifying hyperlocal strategy
In a significant enhancement to Macy?s smartphone application, it now boasts an
in-store mode, creating a destination for on-premise shoppers and playing catch
up with retailers such as Walmart.
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American Express blends finance with
contextual tips in Facebook chatbot
American Express cardholders will be able to interactively manage their credit
accounts through a chatbot in Facebook Messenger, streamlining customer service
for on-the-go consumers.
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Fandango bumps up rewards capabilities to
benefit partners
Online movie ticket retailer Fandango is
expanding capabilities for its partnership division Fandango Rewards by
introducing receipt scanning and data capture technology, adding value for
merchants and consumers.
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OpenTable rolls out in-app virtual tab,
eliminating on-the-spot mobile payments
OpenTable?s newest tool allows diners to tap on the Tab feature within its
mobile application when booking a reservation, inform servers of their virtual
Tab and leave a restaurant once a meal is finished without having to enter
payment information on the premises.
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