Pinterest bets on shopping bag feature to corner social media commerce
With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
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Target?s Cartwheel app update maps shoppers directly to product deals
Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.
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Shoppers prefer retailers? payment apps to Apple Pay, Android Pay: report
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
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MasterCard swipes in mobile payments for Microsoft Dynamics? retailers
MasterCard is teaming up with Microsoft for a cloud-based mobile and online payments system rollout for the latter?s Dynamics users, highlighting opportunities for financial institutions to provide end-to-end support for CRM platforms.
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