Top 10 mobile-offline activations from Q2
CVS, Macy?s and Sephora are making strides to join real world pushes with mobile capabilities, further merging digital technologies and in-store shopping while developing unique takes on modern loyalty programs, couponing and shopping assistants.
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Parents of college-bound kids earn A in mobile shopping: report
Approximately 42 percent of parents with children heading off to college for the first time plan to do 25 percent of their shopping on mobile, significantly outpacing parents of younger children, according to a new report from Rubicon Project.
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EBay bets on Google?s AMP for faster mobile Web browsing
Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google?s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.
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American Express swipes in BuzzFeed?s millennial reach for DIY-themed campaign
American Express is driving sign-ups for its Blue Cash Everyday Card program by sponsoring videos on BuzzFeed?s food- and DIY-themed channels and enabling consumers to purchase items featured in the tutorials via Instacart?s mobile platform.
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