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Top 10 mobile loyalty activations of Q2 - Mobile Commerce Daily

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Top 10 mobile loyalty activations of Q2
Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.
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Amazon taps Line to drive member signups prior to Prime Day
Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day.
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Ringling Bros. juggles stronger sales push with mobile ticketing app
Ringling Bros. and Barnum & Bailey is ushering in mobile sales by unveiling its first-ever mobile application, enabling users to purchase seat tickets, access exclusive offers to help plan their visits and apply filters for a circus-themed selfie.
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Mobile commerce in review: Payments? breakthrough contender?
As leading banks, card networks and technologies angle for mobile payments might, Walmart Pay puts itself in play with the completion of its national rollout. Watch this video for the full analysis.
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