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Gap Factory spurs mobile-inspired purchases via prize wheel promotion - Mobile Commerce Daily

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Gap Factory spurs mobile-inspired purchases via prize wheel promotion
Gap Factory is enticing social media users into its stores by encouraging them to spin a mobile-optimized prize wheel that offers a discount code in exchange for signing up for the retailer?s text alerts.
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MasterCard incentivizes Samsung Pay usage with free concert tickets
With consumers becoming more comfortable using mobile payment platforms for their everyday purchases, MasterCard recently invited New York residents to buy items from a specific café with Samsung Pay in exchange for tickets to a Cold War Kids, Capital Cities or Years & Years concert.
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BillHero brings bill-paying capabilities to Messenger via chatbot
BillHero?s new Facebook Messenger chatbot gives users an easy, secure way to pay bills without having to leave the social media platform.
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