Masterpass arrives in stores and messages, potentially boosting mobile payments
Mastercard, which has thrown its hat into the ring of in-store mobile payments with Masterpass arriving at bricks-and-mortar locations such as BJs and Subway, hopes to become a leader by tacking on vending machine connectivity, Cake Pay integration, messaging purchases and banking partnerships.
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Target drives in-store patio furniture sales with local inventory ads: Google
For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads.
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86pc of back-to-school shoppers will use mobile in-store: report
Mobile should be at the forefront of retailers? minds as the back-to-school season draws closer, as 86 percent of shoppers plan to leverage their smartphones while browsing in-store, according to a survey from the International Council of Shopping Centers.
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Booking.com anticipates mobile users? purchase intent with AI-driven experience
Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination?s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences.
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