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Bloomin? Brands forgoes app in favor of Web-based loyalty program - Mobile Commerce Daily

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Bloomin? Brands forgoes app in favor of Web-based loyalty program
Bloomin? Brands? new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application.
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Social beats television in impact on purchasing decisions: report
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television ad, according to a new report from Influence Central.
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Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed
Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app.
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First National Bank jumps into mobile banking with corporate-facing app
First National Bank of Pennsylvania is optimizing its banking services for mobile with a new application that allows clients to receive push notifications regarding account activity and approve time-sensitive fund transfers for their organizations.
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