Why September is the best month for acquiring mobile customers
Retailers looking for an upper hand on mobile this holiday season may want to boost their acquisition efforts in September ? when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
Please click here to read the entire story on Mobile Commerce Daily

Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise
Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.
Please click here to read the entire story on Mobile Commerce Daily

Mastercard looks to maximize mobile payments capabilities with VocaLink acquisition
Mastercard has acquired British payment-technology provider VocaLink following a string of innovations for Masterpass, its mobile payment service, in a bid to even out adoption of the technology in all markets and become a top contender in the crowded space.
Please click here to read the entire story on Mobile Commerce Daily

Bank of America invests in mobile-enabled rewards redemption
Bank of America?s redesigned mobile application now includes Spanish language capabilities as well as the ability to redeem BankAmericard Cash Rewards for travel points or cash-back offers without leaving the app.
Please click here to read the entire story on Mobile Commerce Daily