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Push notifications, mobile appointment booking dominate back-to-school commerce efforts - Mobile Commerce Daily

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Push notifications, mobile appointment booking dominate back-to-school commerce efforts
As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.
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Visa, PayPal consolidate audiences to streamline mobile payments, enhance security
Visa and PayPal have thrown a twist into the race for mobile payments domination by entering into a strategic partnership that will broaden consumers? ability to pay via PayPal and Venmo and improve security, indicating the importance of collaborations in this competitive space.
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Can OTAs upstage Google?s travel updates and reclaim mobile customers?
Google?s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines? and travel providers? own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.
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Mobile commerce in review: The future gets closer
The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.
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