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Sephora borrows from Tinder?s playbook with swipeable mobile shopping tools - Mobile Commerce Daily

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Sephora borrows from Tinder?s playbook with swipeable mobile shopping tools
Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
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Poshmark expands social merchandising to men?s, children?s fashion categories
In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men?s and kids? categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.
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Mary Kay uncaps sales via beauty consultant-geared virtual assistant app
Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.
Please click here to read the entire story on Mobile Commerce Daily