Sephora borrows from Tinder?s playbook with swipeable mobile shopping tools - Mobile Commerce Daily
Sephora borrows from Tinder?s playbook with swipeable mobile
shopping tools
Sephora is bookending its recent sales-driving initiatives with two new
mobile-first platforms, which enable consumers to use a fill-in-the-blank model
to discover their ideal beauty product and leverage a Tinder-like interface to
purchase items featured in favorite looks.
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Poshmark expands social merchandising to men?s, children?s fashion
categories
In another reflection of the constantly evolving digital retail sector, peer-to-peer
marketplace Poshmark is expanding its social selling network to include men?s
and kids? categories, highlighting the importance of continually updating
social merchandising tools to drive mobile inspiration and sales.
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Mary Kay uncaps sales via beauty consultant-geared virtual
assistant app
Cosmetics brand Mary Kay is rolling out a mobile application geared
specifically toward its direct sellers, enabling the independent beauty
consultants to manage their inventory, create sales tickets and order new products
while on the go.
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