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Starbucks? summertime sales push adds heaping of instant-win prizes - Mobile Commerce Daily

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Starbucks? summertime sales push adds heaping of instant-win prizes
Starbucks is ushering in its annual Starbucks for Life promotion four months early this year, enabling rewards members to earn an instant win contest entry each time they make a purchase with its mobile application, displaying how marketers can use the element of surprise in their campaigns.
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Urban Outfitters, Adidas jump mobile sales with social-driven email campaigns
Adidas and Urban Outfitters are partnering up to drive sales of their new collaboration through an email campaign that combines links to purchase with street-style images.
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Ulta?s scratch-off giveaway ushers in traditional retail tactics to mobile
Ulta Beauty is courting its audience with giveaway incentives that excite the modern beauty fan, mixed with an interesting user experience that serves users a digital scratch off on mobile, enabling them to claim their prize.
Please click here to read the entire story on Mobile Commerce Daily