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Wendy?s revitalizes selfie contests with MLB streaming subscription incentive - Mobile Commerce Daily

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Wendy?s revitalizes selfie contests with MLB streaming subscription incentive
Wendy?s is attempting to break the mold for me-too selfie contests by inviting social media users to buy a discounted Frosty and upload a photo with it using a specific hashtag in exchange for a complimentary subscription to MLB.com?s live streaming sports service.
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Chick-fil-A nourishes mobile ordering with in-app map features
Quick serve restaurant chain Chick-fil-A is enhancing mobile ordering by making it easier for users to choose and find the correct restaurant for picking up their order, including a Google satellite map and a highlighted route.
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Chelsea Football Club kicks up conversational commerce for 3D avatars
British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear.
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