American Apparel blends AI, IoT with beacon-enabled digital displays
BOSTON ? An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers? phones to start a purchase-enabled thread with a chatbot.
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CVS eases customers? pain points through use of mobile, omnichannel
BOSTON ? An executive from CVS at eTail East 2016 stressed the importance of evaluating and alleviating customer problems, reaching customers where they are and focusing on innovation to create a useful omnichannel experience through mobile and digital.
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McDonald?s continues mobile-focused sales blitz with Happy Meal wearables
McDonald?s is attempting to piggyback on the renewed interest in wearables by giving away a complimentary Step-it fitness tracker with each Happy Meal, indicating that mobile-friendly gadgets may spur sales among younger customers.
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Aldo?s bricks-and-mortar connected store experience laces up mobile-inspired sales
Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.
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