How Marriott?s real-time mobile rewards strategy results in 100pc conversions
Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate.
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Mobile Web?s pervasiveness demands innovation to bring products alive: Wayfair exec
BOSTON ? An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
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Value store associates as brand ambassadors to push out innovations: Tumi exec
BOSTON ? An executive from Tumi at eTail East 2016 stressed the importance of offering employees incentives to educate customers on digital platforms and mobile applications to ensure their success.
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