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Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards - Mobile Commerce Daily

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Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards
Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.
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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales
Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application?s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.
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Dunkin? taps bevy of Twitter Pumpkin celebration with sweeps
Dunkin? Donuts is getting an early start on promoting sales for its pumpkin-flavored products with a sweepstakes on Twitter that prompts users to retweet a photo to celebrate the flavor?s arrival.
Please click here to read the entire story on Mobile Commerce Daily