70pc of consumers find loyalty programs too cumbersome: report - Mobile Commerce Daily
70pc of consumers find loyalty programs too
cumbersome: report
A new report from 3Cinteractive finds that approximately 70 percent of
consumers do not sign up for loyalty programs because the process is too
cumbersome ? but almost the same percentage say they would if it were
simplified to answering a text message.
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How Toyota?s safety-first app rewards
drivers with mobile coupons
Toyota is releasing a new application that rewards consumers who refrain from
using their smartphones while driving with mobile coupons, reflecting its
efforts to promote driver safety as well as a partnership with Japanese coffee
shop chain Komeda.
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Mac Cosmetics? new members-only app
includes tiered loyalty levels, offers
Mac Cosmetics is differentiating its new application from other makeup brands?
mobile offerings by opting to hone in on rewarding existing loyalty members
with tiered benefits, personalized updates and exclusive deals instead of
including tried-and-true features such as virtual try-on options.
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