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Why Heineken?s on-site festival marketing includes mobile-optimized beer coupons - Mobile Commerce Daily

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Why Heineken?s on-site festival marketing includes mobile-optimized beer coupons
Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand?s on-site location while ramping up sales for its products.
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Macy?s partnership with cosmetic service app combines beautification with at-home shopping
Macy?s is partnering with at-home style service application beGlammed to bring the retailer?s cosmetic services straight to customers? homes, showcasing how omnichannel marketers can marry mobile with in-person experiences.
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Marshalls surprises customers with curated gifts inspired by their Pinterest boards
Marshalls is making some of its customers? Pinterest boards come to life this fall with surprise packages delivered to consumers? homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer?s Pin Pals campaign.
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